Gene Hayes
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The Glasgow Exhibition

A brand identity concept for a fictional art exhibition in Glasgow, Scotland including logo, billboard, banner and wristband designs.

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A contemporary art exhibition for the ages.

A contemporary art exhibition for the ages.

The Glasglow Exhibition is a fictional art exhibition held in Glasgow, Scotland. The logo is an abstract G made up of geometric shapes, which reflects the style and nature of the exhibit.

The purple color palette fits the brand well, as it portrays the exhibit as bold, but not loud—exciting, but not irreverent.

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A flexible identity system that adapts and scales with ease.

A flexible identity system that adapts and scales with ease.

The logo is easily scalable and retains its form across mediums. Its simple, abstract form allows the art on display to take the spotlight. The connecting curved and straight lines subtly communicate that the exhibit will be home to a wide range of styles.

The logo’s geometric shapes are also used as separate brand elements, as seen on the billboard. This extends the brand’s visual identity beyond just the logo and helps creates a more memorable look.